Marketing Strategies Nobody Ever Told You

What are the benefits of marketing? Is communication skill important? What exactly digital marketing is? What is personal branding? Are these questions going in your mind? Well, I have some good tidings for you:

In this article you will get answer to all your questions and confusions and you will learn that marketing is not only about selling brochures and giving pamphlets. Yes marketing includes several eras, but here you will learn some great strategies and untold concepts of marketing.

We all know that marketing is advertising, but do you all know the surprising version and topics of marketing which will take your marketing career to new heights. Confused? This blog will give you a precise idea about:

• Fundamental laws of marketing
• Why communication skill is important in marketing?
• What exactly is CATT?
• Difference between traditional marketing and digital marketing?
• What is personal branding?

This blog is for Businessman, Entrepreneur, Digital Marketer, Blogger, Freelancer and for those who wants to get into marketing. So lets take a glance at one or all of them and see if any of your favorites made the list

Concept of Marketing

Well peeps, we all have gone through so many definitions of marketing on google or in books and they all are one better than the other right? but to me marketing is a science, and it has many rules. Yes you read it right. And today I will explain “WHY”. Now let’s get deep into the rules and Fundamentals of Marketing.

Marketing starts even before creating the product. All good marketing starts with being aware of your customers want, as a business person you need to start by thinking about what your customers need in their lives, and how that can fit up with what you can deliver.Marketing is more about giving customers what they need.Focus on what you can give your customers that will help them to live a good satisfying life.

Now comes the most important step is choosing a niche.One thing to be kept in mind while choosing your niche is it should neither be too narrow nor should it be too broad.The reason behind that is,if your niche is too narrow,you will eventually end up with having less customers hence fewer results and if your niche is too broad you will end up having too much competition.

In today’s time we all are always connected ,in fact we live online,agree?To successfully engage today’s customers in their time, a marketer have to have a deep understanding of the customer lifecycle. A good relationship develops when a marketer not only knows the potential consumer to reach but also the right time to reach.By communicating the right message to the right person at the right time companies can generate more business with fewer and effective ads.

Now since you now know what marketing is now let’s jump into another very known term in marketing world that is ‘Digital marketing’.Well we all are pretty much familiar with the term but only few are aware about it’s growth,potential and demand.Well today here I will compare Digital Marketing with the traditional marketing to give you a better idea.

Digital Vs Traditional Marketing

Now you might be thinking that these two words seems so difficult and complex,well no it’s not that hard and complex.Let me tell you the difference between the two types of marketing

Digital marketing is modern way of marketing in which promotion,product sell and services are done through digital medium like social media marketing,email marketing etc

Traditional marketing on the other hand are done through traditional mediums like billboards,print media etc.

Yes this is it,you just need to know where and how to use them.Marketers today have shifted to digital platforms as they say that digital marketing is booming and has a huge reach and can generate revenue and profit for their business like no other.Off course,it is very promising marketing method but the type of marketing depends entirely on your target audience.

Now that you have understood all this,let me tell you some important concepts of marketing that will surely give you a more clear picture of marketing.

First is CATT funnel,

Scared to hear this term?hold on.You must have heard not everything is what it seems.Let me make it easy for you.

N-niche,the category you want to establish your business in

C-Content,most important in business,the better your content the more you will be able to generate leads.

A-Attention, grabbing attention for your content to work you need people to read it through social media ads,SEO,etc.

T-Trust,The more the trust is the more a strong brand is built.If you want people to spend their money on your brand,they need to trust you.Interacting more with your customers through emails,social media will help to build a trust and this will also help to retarget the existing customer.

T-Transaction,Once the trust is built you can transfer your leads into customers and sell your products to them.

Let’s move onto the next term,INTEGRATED DIGITAL MARKETING

Nowadays, you’ll see too much promotion and marketing. Brands are continually fighting for customers ‘ attention’.

Even in digital marketing world,you’ll face a dozen ads and content.

So, you can drive better results and get a good strategy up to generate leads and sales through integrated digital marketing.

Do you want to more?Here’s what integrated digital marketing is:

Integrated digital marketing is, as it sounds,bringing together multiple marketing strategies to generate leads and consequently convert them as customer.

Wohoo!you have completed reading this much.It means that now will be able to say that “I know the concepts of marketing”.Congrats to you.

So now last and final topic…

How would you define personal branding?

A personal branding is a key aspect of marketing.Personal branding is marketing and promoting yourself. May be you are more talented and knowledgeable than many people but how will people come to know about your talent?The answer is through personal branding.People will never know about your skills and knowledge if you don’t tell them about it.You might be the best but,people will know when you showcase your abilities to them because the best known always beats the best.A person might not be the best but has marketed himself in a way that people trust him.This is where personal branding creates a huge difference.

Personal branding is the most essential skill People like to hear from people and not from brands as you can relate more to a person than a brand.This is because a brand cannot make a connection with people and in the same way people will connect with your story as well when you present yourself as a personal brand.

So the essential point is you could build any business,you could influence any people if you have their trust with you.

Now the question is how to develop personal branding?

The way to develop a personal brand is by following MassTrust blueprint.We need to keep on growing,hence we need to start a process by which we can grow.

• you need to start by learning a new skill.
• work on your new new skill.
• the next step is writing down about your experiences in your blog.You can share your experiences in your blog and eventually people will start trusting you as an expert in your field and this will help to build your personal brand.
• once you have built your personal brand you can start giving consultation to people.
• After consultation you can mentor others.Based on your experiences you can teach others who wants to learn.
• The last step is starting a startup.Mentoring establishes you as a personal brand and then you can start a start up in your field.

This is a complete cycle of developing a personal brand known as MassTrust Blueprint.

So here we have covered concept of marketing, difference between digital and traditional marketing CATT funnel,Integrated digital marketing,Personal branding which I hope will surely help you in your future.

If you want me to write more on such topics,do leave your opinion below and also comment how this article has helped you in your career.